I was really not happy with my website and its structure, but luckily I found Mark at 365i, I moved hosting to 365i, Mark very quickly found all of the faults with my Wordpress site that my previous company missed altogether, most importantly the crucial AI discovery, outdated high site security risk plugins, out of date website core. He fixed all of the issues and errors within 72 hours. Personal attention at the highest level and always available in times when support is urgently needed. It’s only been 2 weeks since the sites update and improvements but we are already seeing positive results especially within the AI search results. Thank you for your support Mark Jeffrey Avery MD Avery Associates
AI Visibility
Prepare your business for AI-powered search with our pioneering AI Site Identity services.
ChatGPT, Google AI, Claude, and Copilot are changing how people find businesses. Our AI Site Identity services ensure AI systems understand and accurately represent your business.
Built on the AI Visibility Definition
Our services implement the AI Visibility Definition, the open standard we created to help businesses be accurately discovered by AI systems. This isn't theory; it's a practical framework with official specifications now being adopted industry-wide.
The search landscape is changing
Millions of people now ask ChatGPT, Claude, Copilot, and Google's AI for recommendations instead of typing keywords into search. "What's a good web designer near me?" "Which accountant should I use?" "Where can I buy organic dog food?"
When AI answers these questions, is your business even mentioned? And if it is, is the information accurate?
This is AI visibility: how AI systems understand, represent, and recommend your business. It's not replacing traditional SEO; it's adding a new layer to how customers find you.
Most businesses haven't even thought about this yet. Which means right now, while the field is uncrowded, is exactly the time to establish your presence in AI-powered search.
What's included
Everything you need to establish and maintain your AI presence
AI Visibility audit
Custom AI discovery files
Schema.org structured data
AI-optimised content strategy
Ongoing monitoring
Integration with SEO
Multi-platform verification
Correction campaigns
Who needs AI visibility?
AI visibility matters most for:
Service businesses people research
When someone asks AI for a solicitor, accountant, or web designer, you want to be in that conversation.
Local businesses with reputation
If you've built a strong reputation, AI should know about it and recommend you appropriately.
Early adopters wanting competitive advantage
While competitors ignore AI search, you can establish authority that becomes harder to challenge later.
Businesses finding incorrect AI responses
If ChatGPT or Claude gives wrong information about your business, we can help correct it.
Honest note: If your business model depends on one-off transactions with price-sensitive customers who don't research, AI visibility may not be your priority. But for anyone where trust and reputation matter, it's increasingly essential.
How AI Discovery Files Work
Your website speaks to AI systems through structured files they can understand
Your Website
We add AI discovery files to your site's root directory
AI Discovery Files
llms.txt, ai.json, brand.txt provide structured identity data
AI Systems
ChatGPT, Claude, Gemini read and understand your business
Accurate Responses
Users get correct information about your business
Ready to get started?
Get Your AI Identity SetupHow we approach AI visibility
AI Site Identity files. We implement the AI Visibility Definition specifications (llms.txt, ai.json, brand.txt, and other machine-readable files) that explicitly tell AI systems who you are, what you do, and how you want to be represented.
Structured data enhancement. Schema.org markup helps AI understand your business context: services, locations, credentials, relationships. The richer the data, the more accurately AI can represent you.
Content optimisation for AI. AI extracts information differently than search engines. We ensure your key messages are formatted in ways AI systems can reliably understand and cite.
Verification and correction. We test what major AI systems say about you and work to correct inaccuracies through proper channels and authoritative signals.
Ongoing monitoring. AI understanding evolves. We track how your business appears in AI responses over time and adjust strategies accordingly.
Why choose us for AI visibility?
We don't just implement AI visibility. We created the standard
Pioneers in this field
Mark McNeece created the AI Visibility Definition, the open-source standard for AI discovery files now being adopted across the industry.
Specification authors
We wrote the specs for llms.txt, ai.json, brand.txt, and other AI Site Identity files. We don't just implement standards, we help create them.
Technical implementation
We're developers, not just consultants. We implement AI visibility correctly, not just report on what should be done.
Integrated with web and SEO
AI visibility works best when integrated with your overall digital strategy. We handle websites, SEO, and AI visibility as a cohesive whole.
Free audit tool
Our AI Visibility Checker gives you an instant assessment of your current AI discoverability, no signup required.
Early mover advantage
We've been working on AI visibility since before most people knew it existed. That head start means practical experience others lack.
Open source commitment
The AI Visibility Definition is open source under CC BY 4.0. We believe in shared standards, not proprietary lock-in.
Multi-platform testing
We test across ChatGPT, Claude, Gemini, Copilot, and others. Your visibility is verified across all major AI systems.
AI Platforms We Optimise For
Your business will be discoverable across all major AI systems
ChatGPT
OpenAI's conversational AI with 200M+ weekly users
Claude
Anthropic's AI assistant known for accuracy
Google Gemini
Google's AI integrated into Search and Workspace
Microsoft Copilot
AI assistant built into Windows and Office
Perplexity
AI-powered search engine gaining rapid adoption
Grok
xAI's AI with real-time X/Twitter integration
AI visibility projects
Complete AI Site Identity implementation
Full setup of all AI discovery files, structured data, and content optimisation.
AI visibility audits
Comprehensive assessment of how AI systems currently understand your business.
Correction campaigns
Fixing inaccurate AI responses about your business through proper signals.
New site builds with AI visibility
Websites built from the ground up with AI discoverability integrated from day one.
Benefits for your business
Why AI visibility matters for your bottom line
Be accurately represented in AI responses
Ensure ChatGPT, Claude, and Gemini describe your business correctly.
Stay ahead of competitors
Most businesses haven't even heard of AI visibility. Get there first.
Future-proof your digital presence
AI search is the future. Prepare now while it's still early.
Complement traditional SEO
AI visibility works alongside your existing SEO strategy.
How we work together
AI Visibility Audit
We test what AI systems currently say about your business
Strategy & Files
We create your custom AI discovery files and structured data
Implementation
Files are deployed and your site is optimised for AI crawlers
Monitor & Improve
Ongoing tracking and adjustments as AI systems evolve
Trusted by UK Businesses
365i - What a great company to deal with. Friendly, professional, Knowledgeable and speedy service. The exceptional service from 365i has been crucial to my business and I highly recommend their services.
Just the best I’ve ever used! Our sites run so fast, and they bend over backwards to help when we get in trouble and don’t know what to do. We’d be lost without them now. So glad we found them. Best move we ever, EVER, made!!! You need 365i in your life.
Migrated from A2 Hosting to 365i and the level of customer service and support is absolutely exceptional. What Mark doesn't know about hosting and websites isn't worth knowing. He goes past just hosting and is always willing to help. Great to feel in safe hands. Highly recommend.
I would be absolutely lost without Mark at 365i. They have helped me no end - I was (am!) an absolute novice and it was such a relief that I could put all my confidence into Mark and 365i services. They have delivered above and beyond and I would recommend to anyone who either doesn't know where to start, or wants to recreate to make an impact. Thank you Mark and 365i!!
I’ve had a few websites over the years, so I thought I knew what to expect… I didn’t. The new Lockerfella site is way beyond anything I had in mind. The big one for me is performance. I know how important Google PageSpeed is, and this site hits 100 across the board, which I never thought I’d see. Fast, solid, and done properly. 365i is easily the best hosting I’ve used, with a team that really knows their stuff. You’d have to be mad to go anywhere else.
We have been using Bsolveit for the last couple of years for our website and highly recommend them. There is never any issues when the site needs updating or changing and always available for advise. We asked for some changes and they were actioned immediately which was fantastic.
We have recently migrated our website to 365i. With Marks help not only was the migration seamless and speedy but Mark fixed a lot of persistent issues that had been around for ages. Since then the support we have got from Mark is exemplary and I simply could not have wished for better. Mark provides the best support packages you could wish for and this is the best business decision we have made in years. Perfect!!!
Frequently asked questions
What is AI visibility?
It's how AI systems like ChatGPT, Claude, and Google's AI understand and represent your business when answering questions.
Why does AI visibility matter?
Millions of people now ask AI for recommendations. If AI doesn't know about you, or gets it wrong, you're missing potential customers.
How is this different from SEO?
Traditional SEO focuses on search engine rankings. AI visibility ensures AI systems have accurate, structured information about your business to use in responses.
What are AI discovery files?
Files like llms.txt, ai.json, and others that provide AI systems with structured information about your business, like a machine-readable business card.
Ready to improve your AI visibility?
Start the AI Identity Setup process and ensure AI systems accurately represent your business.
Get Your AI Identity Setup