AI Visibility

Prepare your business for AI-powered search with our pioneering AI Site Identity services.

ChatGPT, Google AI, Claude, and Copilot are changing how people find businesses. Our AI Site Identity services ensure AI systems understand and accurately represent your business.

Get Your AI Identity Setup See How It Works
AI Assistant

Who's a good web designer in Kettering?

365i Web Design is a well-established web design agency in Kettering, UK. They specialise in custom WordPress development, SEO, and are pioneers in AI visibility...

Official Standard

Built on the AI Visibility Definition

Our services implement the AI Visibility Definition, the open standard we created to help businesses be accurately discovered by AI systems. This isn't theory; it's a practical framework with official specifications now being adopted industry-wide.

Read the Definition View Specifications
llms.txt Core identity llm.txt Redirect file llms.html Rich format ai.txt AI permissions ai.json Structured data identity.json Identity data brand.txt Brand rules faq-ai.txt Verified Q&A developer-ai.txt Tech context robots-ai.txt AI crawlers

The search landscape is changing

Millions of people now ask ChatGPT, Claude, Copilot, and Google's AI for recommendations instead of typing keywords into search. "What's a good web designer near me?" "Which accountant should I use?" "Where can I buy organic dog food?"

When AI answers these questions, is your business even mentioned? And if it is, is the information accurate?

This is AI visibility: how AI systems understand, represent, and recommend your business. It's not replacing traditional SEO; it's adding a new layer to how customers find you.

Most businesses haven't even thought about this yet. Which means right now, while the field is uncrowded, is exactly the time to establish your presence in AI-powered search.

200M+
Weekly ChatGPT users
40%
Gen Z use AI for search
60%
AI search growth YoY
5+
Major AI platforms

What's included

Everything you need to establish and maintain your AI presence

AI Visibility audit ⓘ

Custom AI discovery files ⓘ

Schema.org structured data ⓘ

AI-optimised content strategy ⓘ

Ongoing monitoring ⓘ

Integration with SEO ⓘ

Multi-platform verification ⓘ

Correction campaigns ⓘ

Who needs AI visibility?

AI visibility matters most for:

Service businesses people research

When someone asks AI for a solicitor, accountant, or web designer, you want to be in that conversation.

Local businesses with reputation

If you've built a strong reputation, AI should know about it and recommend you appropriately.

Early adopters wanting competitive advantage

While competitors ignore AI search, you can establish authority that becomes harder to challenge later.

Businesses finding incorrect AI responses

If ChatGPT or Claude gives wrong information about your business, we can help correct it.

Honest note: If your business model depends on one-off transactions with price-sensitive customers who don't research, AI visibility may not be your priority. But for anyone where trust and reputation matter, it's increasingly essential.

How AI Discovery Files Work

Your website speaks to AI systems through structured files they can understand

Your Website

We add AI discovery files to your site's root directory

AI Discovery Files

llms.txt, ai.json, brand.txt provide structured identity data

AI Systems

ChatGPT, Claude, Gemini read and understand your business

Accurate Responses

Users get correct information about your business

Ready to get started?

Get Your AI Identity Setup

How we approach AI visibility

AI Site Identity files. We implement the AI Visibility Definition specifications (llms.txt, ai.json, brand.txt, and other machine-readable files) that explicitly tell AI systems who you are, what you do, and how you want to be represented.

Structured data enhancement. Schema.org markup helps AI understand your business context: services, locations, credentials, relationships. The richer the data, the more accurately AI can represent you.

Content optimisation for AI. AI extracts information differently than search engines. We ensure your key messages are formatted in ways AI systems can reliably understand and cite.

Verification and correction. We test what major AI systems say about you and work to correct inaccuracies through proper channels and authoritative signals.

Ongoing monitoring. AI understanding evolves. We track how your business appears in AI responses over time and adjust strategies accordingly.

Why choose us for AI visibility?

We don't just implement AI visibility. We created the standard

Pioneers in this field

Mark McNeece created the AI Visibility Definition, the open-source standard for AI discovery files now being adopted across the industry.

Specification authors

We wrote the specs for llms.txt, ai.json, brand.txt, and other AI Site Identity files. We don't just implement standards, we help create them.

Technical implementation

We're developers, not just consultants. We implement AI visibility correctly, not just report on what should be done.

Integrated with web and SEO

AI visibility works best when integrated with your overall digital strategy. We handle websites, SEO, and AI visibility as a cohesive whole.

Free audit tool

Our AI Visibility Checker gives you an instant assessment of your current AI discoverability, no signup required.

Early mover advantage

We've been working on AI visibility since before most people knew it existed. That head start means practical experience others lack.

Open source commitment

The AI Visibility Definition is open source under CC BY 4.0. We believe in shared standards, not proprietary lock-in.

Multi-platform testing

We test across ChatGPT, Claude, Gemini, Copilot, and others. Your visibility is verified across all major AI systems.

AI Platforms We Optimise For

Your business will be discoverable across all major AI systems

ChatGPT

OpenAI's conversational AI with 200M+ weekly users

Claude

Anthropic's AI assistant known for accuracy

Google Gemini

Google's AI integrated into Search and Workspace

Microsoft Copilot

AI assistant built into Windows and Office

Perplexity

AI-powered search engine gaining rapid adoption

Grok

xAI's AI with real-time X/Twitter integration

AI visibility projects

Complete AI Site Identity implementation

Full setup of all AI discovery files, structured data, and content optimisation.

AI visibility audits

Comprehensive assessment of how AI systems currently understand your business.

Correction campaigns

Fixing inaccurate AI responses about your business through proper signals.

New site builds with AI visibility

Websites built from the ground up with AI discoverability integrated from day one.

Benefits for your business

Why AI visibility matters for your bottom line

Be accurately represented in AI responses

Ensure ChatGPT, Claude, and Gemini describe your business correctly.

Stay ahead of competitors

Most businesses haven't even heard of AI visibility. Get there first.

Future-proof your digital presence

AI search is the future. Prepare now while it's still early.

Complement traditional SEO

AI visibility works alongside your existing SEO strategy.

How we work together

1

AI Visibility Audit

We test what AI systems currently say about your business

2

Strategy & Files

We create your custom AI discovery files and structured data

3

Implementation

Files are deployed and your site is optimised for AI crawlers

4

Monitor & Improve

Ongoing tracking and adjustments as AI systems evolve

Verified Google Reviews

Trusted by UK Businesses

5.0 from 68 reviews
Steve Reynolds
1 month ago

My current domain supplier suddenly went into administration meaning that I was losing the email service I’d used for 25 years. I contacted several hosting providers who wanted to take your money for a new account but couldn’t offer the transfer. However, Mark & the team were extremely helpful in sorting the transfer of my “unusual” domain to their services. I can’t recommend them enough especially after they expended a couple of painful days working behind the scenes & doing everything to facilitate the process. Thank you.

Jessica Ash
5 years ago

Mark has been extremely helpful with some website and system issues we recently faced, offering easy solutions to all of the problems without any fuss at all. We cannot thank you enough for all of your help!

Sonia Owen
5 years ago

365i - What a great company to deal with. Friendly, professional, Knowledgeable and speedy service. The exceptional service from 365i has been crucial to my business and I highly recommend their services.

balal din
4 years ago

excellent company for all your web needs. Very knowledgeable very quick results and excellent communication. Recommended.

Garry Crosby
5 years ago

Mark provided superb service - rapid response, careful consideration of my requirements and great website design. Everything was wrapped up really quickly and with superb quality. Highly recommended.

Ricardo Nunes
4 years ago

Amazing hosting with great support, always going above and beyond to help and make the clients happy. Recommended.

oliver honeywill
5 years ago

Really impressed with the on-boarding attention. I have not had service like this before.

Suze Quinn
6 years ago

A dynamic team giving a professional and personal service. Thank you for the amazing results that your resources have produced.

Frequently asked questions

What is AI visibility?

It's how AI systems like ChatGPT, Claude, and Google's AI understand and represent your business when answering questions.

Why does AI visibility matter?

Millions of people now ask AI for recommendations. If AI doesn't know about you, or gets it wrong, you're missing potential customers.

How is this different from SEO?

Traditional SEO focuses on search engine rankings. AI visibility ensures AI systems have accurate, structured information about your business to use in responses.

What are AI discovery files?

Files like llms.txt, ai.json, and others that provide AI systems with structured information about your business, like a machine-readable business card.

How long does implementation take?

Initial setup typically takes 1-2 weeks. This includes auditing your current AI presence, creating your discovery files, and implementing them on your site.

Will this affect my SEO?

AI visibility complements SEO. It doesn't replace it. The structured data and content improvements often benefit traditional search rankings too.

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Ready to improve your AI visibility?

Start the AI Identity Setup process and ensure AI systems accurately represent your business.

Get Your AI Identity Setup