Google Search, Google AI, and their impact on web visibility and business.
The European Commission has opened formal DMA proceedings requiring Google to share anonymised search data with rival search engines and AI chatbot providers. The ruling could reshape how businesses are discovered online.
Google's AI Mode can now access Gmail and Photos to personalise search results. When AI knows each user's purchase history and brand preferences, how do UK businesses stay visible?
We tested ChatGPT, Gemini, Claude, Perplexity, and Copilot against Google Search. Here's what we found, and why it matters for your business.
A plain-English guide to Google's performance metrics.