Tips, tutorials, and perspectives on web design, WordPress, SEO, and preparing your business for the AI era.
The unedited post-launch conversation between Mark McNeece and Sean Hamilton about the Lockerfella build. Trust, area pages, AI Discovery Files, prices, and the locksmith version of mission control. The primary source behind the case study.
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Anthropic closed a $30 billion Series G on 12 February 2026, valued at $380 billion. GIC, BlackRock, Blackstone, Goldman Sachs, and Fidelity all signed on. The investor list tells you everything: institutional finance is betting that safety-first AI wins the enterprise market. Here's what that means for UK businesses trying to be visible to Claude.
I gave detailed, expert feedback on a LinkedIn post about AI visibility. The response? "Sounds a bit AI-ish." The person who wrote the AI Discovery File Specifications was told their comment about those very specifications looked automated. This is what happens when people judge writing style over substance.
Google's Threat Intelligence Group has identified HONESTCUE, a fileless malware strain that calls the Gemini API in real time to generate attack payloads. Four nation-state groups from China, North Korea, Iran, and Russia are using AI to build tools that static antivirus software cannot detect. Here's what UK businesses need to do.
Six hundred websites serve an llms.txt file. None of them were verified. The AI Discovery Files Directory at ai-visibility.org.uk changes that: it reads every file, scores every implementation, verifies domain ownership, and publishes the results. Five Platinum-tier sites are live. Submissions are open.
OtterlyAI's 90-day experiment and SE Ranking's 300,000-domain study both found llms.txt has zero measurable effect on AI visibility. They're right about the data, wrong about what it means. Neither study checked the quality of the files they tested. Most are URL dumps. That's the problem.
SolidWP's weekly report for 4 February 2026 disclosed 661 new WordPress vulnerabilities in seven days: 638 in plugins, 23 in themes, 164 completely unpatched. The same week, WordPress 6.9.1 dropped fixing 49 bugs. Core isn't the problem. Plugins are. Here's what UK businesses need to do right now.
Ahrefs data from 4 February 2026 shows AI Overviews reduce clicks by 58% for top-ranking pages, up from 34.5% last year. Position 1 CTR dropped 78% in two years. Three independent studies confirm it. But brands cited inside the AI Overview earn 35% more clicks than organic results below.
OpenAI launched sponsored ads inside ChatGPT conversations on Super Bowl Sunday. They sit below the organic AI answer. That organic slot above the ad is free, and 97% of UK businesses aren't competing for it. Here's why the answer above the ad matters more than the ad itself.
Benjamin Tannenbaum built a free tool that renders any website the way an AI reads it. No images, no styling, no JavaScript. Just raw text and structure. We tried it on client sites and the results were sobering. Here's what AI actually sees, what it misses, and how AI discovery files fill the gap.
Anthropic spent $8 million on a Super Bowl ad telling 120 million viewers that ads are coming to AI, but not to Claude. Sam Altman called it "clearly dishonest." UK businesses can't buy ads on either platform. Organic AI visibility is the only route that works across both.
Google's John Mueller called creating markdown pages for AI "a stupid idea." Bing's Fabrice Canel called it cloaking. They're right about content mirrors, but AI discovery files are different, and the distinction matters for every UK business.
An "SEO expert" on LinkedIn told his followers to create "Top 10 [Service] in [City]" pages and rank themselves first. His followers loved it. Google's spam policies don't. Here's why self-referencing listicles now trigger penalties, and what to do instead.